As technology is constantly developing, Mr. Darbinyan enjoys the idea of being at the forefront of new discoveries for the better of humanity.

Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near-mystical ability to intuit how people will weigh your message against of your fiercest competitors. In the digital age, marketers can’t win without mastering data, analytics, and automation.

Fortunately, AI can already improve marketer performance on common tasks like customer segmentation, generating branded creatives, extracting and classifying relevant content, customer communication, and overall productivity and output. In digital marketing, AI is promising to revamp the industry and modernize various operations.