As neuromarketing is the future, Axona startup company currently aims to develop a software based on their previous experience in neuromarketing which will automate all this process and make neuromarketing accessible to anyone using AI based analysis method. Axona answers the questions related to purchasing behavior using neuromarketing, by reading the brains of the consumers (using the most advanced tools such as EEG and eye tracker). This startup focuses on the virtual world of websites and SaaS aiming to improve the user experience. It offers customers the opportunity to understand the unconscious process that leads to buying products with the aim of providing solutions and giving a strong competitive advantage.